JWT New York had the idea to paint a giant man on one of their building's wall to entice people to donate coats to the homeless people of New York. They put hooks on the upper body, and there, look, lots of coats were hung to keep him warm, actually four times more than expected.
Agency: JWT, New York
ECD: Kash Sree
Copyriter: Scott Bell, Kash Sree
Art Director: Christina De La Cruz
Artist: Julie Rutigliano
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