There is something in the microwave

Droga5 just released this viral for Net10.

Ads of the World...

Agency: Smith Roberts Creative Communications, Toronto
Creative Director: Tony Miller
Art Director: Greg Kouts
Copywriter: Matt Hubbard
Photographer: Daniel Ehrenworth

Coat drive

JWT New York had the idea to paint a giant man on one of their building's wall to entice people to donate coats to the homeless people of New York. They put hooks on the upper body, and there, look, lots of coats were hung to keep him warm, actually four times more than expected.

Agency: JWT, New York
ECD: Kash Sree
Copyriter: Scott Bell, Kash Sree
Art Director: Christina De La Cruz
Artist: Julie Rutigliano

Well Done

Food company Podravka's new annual report has to be baked before it can be read.
Designed by Croatian creative agency Bruketa & Zinick, its blank pages printed with thermo-reactive ink reveal text and images after being cooked for 25 minutes.

In the words of the designers:
" Well done created by Bruketa & Zinic is the new annual report for Podravka, the biggest food company in South-East Europe. It consists of two parts:
a big book containing numbers and a report of an independent auditor
a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.
To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.
If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates filled with food."





Dezeen Magazine says Bruketa & Zinic have designed seven annual reports for Podravka, which have won numerous awards worldwide.

...which makes me think

I saw the Adidas logo being used quite cleverly on this ad, one of the winners of the Campaign poster awards.

Agency: McCann Erickson Manchester
Client: Scottsdale Sports/Adidas
Title: Rain
Art Director: Dave Price and Richard Irving
Copywriter: Neil Lancaster and Gerard Edmondson

Electrolux Ads

Seen those ads from Electrolux's "Get rid of foot odor"campaign ?

Advertising Agency: Fischer America Communications Total, Sao Paulo, Brazil
Creative Directors: Jader Rossetto, Flavio Casarotti
Copywriters: Ricardo Big Passos, Gustavo Diehl
Photographer: Lucio Cunha